How to set up google ads and run ads on google . While coming to
Digital marketing PPC(pay per click) plays a major role in marketing.
Google ads is one of the major role in marketing industry and the amount of ad spend on google is increasing every year
See the report from satista how much the amount is spent on google ads it is going to be increase year by year
How to setup Ad account
To get started with google ads create an account with google ads it’s pretty simple to create an account with google ads.
To create your first ad in google
After creating your ad account it will you show like this
Click on the new campaign
It will display this page and click on based upon your requirement . For example if you need traffic click on the website traffic or if you need leads click on the leads
For example you need website traffic click on the website traffic
It shows this page there are different kinds of ads in google like search ads , display ads , video ads , shopping ads
For traffic click on SEARCH ADS and it will take you to the next page
Here in this page we have to set up our ad
First you can set up your daily budget.
In bidding you can focus on conversions,impressions,clicks etc..,
Set up Demographics like age,location,audience,language in campaign settings
Set keywords based upon your article . select keywords from google keyword planner , ahrefs seo tool and quora and include in it
Try to select “Broad Match keywords” add more number of keywords
Write an ad copy for your ad focus what is your ad based on and headlines should be 30 characters description should be 90 characters.
If you need a quick response from you, add some extensions. If you are running an ad for ecommerce add extension like “SHOP NOW” you can add extensions like call to action.
Later that click on review you ad will go for review.
After getting you ad approved you can see like this how many impressions,clicks,conversions etc…, in your ad account
You can add extra keywords which you get while running the ads and remove negative keywords from the ad.
That’s it very simple for a beginner to run an ad from this blog
If you need more information you can message me or shoot me mail at [email protected] for any queries feel free to contact me