Last updated on September 23rd, 2026 at 05:35 pm

Calculate Cost Per Mille (CPM), predict campaign budgets, compare scenarios, and analyze advertising ROI in real-time.

Select What You Want to Calculate:

Project conversions, revenue, and return on ad spend based on performance parameters.

Est. Click-Through Rate (CTR %)

Est. Conversion Rate (%)

Avg. Order Value / Lead Value ($)

Est. Total Clicks

EST. CONVERSIONS

EST. REVENUE

$5,625

EST. ROAS

3.75x

Determine unique user reach based on your impression volume and desired frequency cap.

Target Frequency Cap (per user)

Estimated Unique Reach

100,000 Users

Reach Breakdown Unique: 40% | Duplicate: 60%

Unique Reach Repeat Impressions

Calculated CPM

$6.00

Cost per 1,000 impressions

Applied Formula

CPM = ($1,500 / 250,000) × 1,000 = $6.00

2026 Averages

Select a platform to populate default benchmark CPM rates:

Compare current calculation with a baseline or secondary test.

Scenario A (Current): $6.00 CPM

Scenario B CPM ($):

Variance: -29.4% (Cheaper)