From Zero AI Visibility to 65,000 AI Overview Impressions: A UK Jewellery Retailer’s SEO & GEO Case Study

TL;DR Over three months, this UK jewellery retailer’s content went from roughly 400 AI Overview impressions a day to daily spikes above 1,400 a jump confirmed independently by both Google Search Console and Ahrefs. Organic clicks rose from 3,550 to 5,060 over the same comparison window and average position improved from 23.7 to 17.2. Not […]

Fintech SEO Case Study: Trading App That Lost Half its Traffic in Five Months

TL;DR An Indian stock-recommendation and trading platform’s organic traffic collapsed roughly 50% between August and December 2024 the cause was two buried technical faults, not a content problem. Over a 16-month engagement, fixing them and rebuilding the site’s programmatic stock-page footprint took traffic to a sustained 400K+ monthly visits, lifted Authority Score to 54, and […]

SaaS SEO Case Study: From zero non-branded traffic to 445 organic clicks

TL;DR An India-based accounting SaaS platform had traffic, but almost none of it was earning new prospects. The site ran on brand searches and one popular free tool, with zero non-branded organic clicks the quarter before this work started. Over the next reporting window, non-branded organic clicks went from 0 to 445 (+4.3% total impression […]

B2B Industrial Manufacturer SEO Case Study: From One Local Inquiry a Quarter to a Real International Pipeline

TL;DR An India-based manufacturer of industrial protective workwear went from roughly one inquiry every three to four months (and that one was local) to 16 to 22 combined inquiries in six months, with the international-versus-local mix moving from all-local to roughly a 50/50 split. The client and the problem The client is an India-based manufacturer […]