I'm Mansoor Bhanpurawala. I've done SEO since 2012. Off-page SEO is how the rest of the web vouches for you: backlinks, digital PR, brand mentions and a consistent entity across the web. I focus on relevance and quality, not link counts.
Domain authority for a finance brand after two years of digital PR. Visits grew from 50K to 250K.
Authority Score for an Indian fintech platform, after about 15 months stuck between 48 and 51. 2.1K referring domains.
Clicks to the silver-rates page of the same platform in about 2 months, from technical, content and authority work together.
Directory listings I placed for an accounting SaaS that grew from 0 to 445 non-branded clicks in four months.
I do not buy links. Google treats link buying as spam, and I will not risk your site.
Clients since 2012, across fintech, SaaS, healthcare, home services, jewellery, education and B2B.
I started in SEO in 2012 and went fully independent in 2020. I hold the Google Analytics (GA4) certification and the Microsoft Advertising Certified Professional credential. Read the full story on my About page.
I do this work myself. For scope and cost, message me on WhatsApp or call +91 90331 72192. I quote after I see your backlink profile.
Where you stand, and who is better placed.
Sites that link to rivals but not to you.
Stories journalists and editors want to publish.
Editorial placements on relevant sites.
Mentions help even without a link.
Useful for entity clarity, limited for rankings.
Make the brand and the people behind it checkable.
Keep what you earn.
Links follow content worth linking to. If a page has nothing to cite, I fix that first.
Backlink profile, anchor mix, referring domains and brand search for you and three competitors.
Which pages, tools, data or case studies deserve links? If none, we build them.
Score sites for relevance, audience and editorial standards. Strike weak ones.
Personalised pitches, expert comments, contributed articles and press releases. No mass emails.
I check each placement: live, indexed, link attributes, anchor and context.
Monthly: new referring domains, branded search, clicks to linked pages, what to do next.
One good link beats twenty weak ones. I apply this list to every target.
Paid links that pass ranking signals break Google policy. Penalties and silent devaluation are both real.
A hundred links from unrelated sites do less than five from your industry.
Every link saying "best SEO consultant" looks engineered. Brand and natural anchors dominate real profiles.
Hundreds of low-value listings no longer help. Use the few that customers or editors actually use.
Pitching a thin service page fails. Build the data, tool or story first.
Unlinked mentions and branded search growth help trust and AI visibility even without a link.
Links go missing or get nofollowed. I check every placement.
Domain authority and Authority Score are vendor metrics, not Google signals. I read them next to clicks and rankings.
Ahrefs and Semrush show links. Search Console proves whether they mattered.
These are client properties I worked on personally. Figures come from vendor tools, Google Search Console or the client. Clients agreed to show the data and asked me to keep their names out.
Media placements for the fintech platform exist as a list of domains, and I have not verified each placement page by page. I do not show them publicly until I have. Ask on a call and I will show what I can verify.
Each chart draws the confirmed start and end values from Search Console as bars. They are not daily data and show no curve in between. Exact monthly values come from the CSV exports. Search Console measures clicks and impressions, not revenue. Each property had several kinds of work running at once, so no chart isolates one service. Client names are withheld at their request. Screenshots available on a call.
Links were one lever among several in each case.
Found: a finance brand with domain authority of 30.
Did: digital PR over two years.
Result: Domain authority 30 to 52. Traffic 50K to 250K visits.
Found: a footer hidden from crawlers and 302 redirects where 301s belonged.
Did: fixed both first, then a news section, hub-and-spoke blog, gold and silver rate pages, programmatic stock pages.
Result: Gold-rates page reached 53.2K clicks in about 3 months and silver-rates 47.2K in about 2.
Found: 3,980 clicks a quarter, zero non-branded.
Did: non-branded content, use-case pages, two free calculators, a comparison page, five directory listings.
Result: 0 to 445 non-branded clicks, 52,300 impressions, 104 AI-assistant visits.
Nobody can promise a date. These ranges come from my own projects.
The benchmark and target list come first.
Good outreach takes weeks per placement. I do not promise volume.
Authority scores and branded search move slowly.
The finance brand moved from DA 30 to 52 over two years.
Link building is slow on purpose. Fast results usually mean risky ones.
New, relevant domains linking to you.
Share of links from relevant, editorial sources.
Branded impressions and clicks in Search Console.
Traffic growth on the pages that earned links.
Brand mentions in press and AI answers.
If a KPI does not move, I say so and change the plan. I will not hide behind "rankings improved."
I do not publish a price list, because the same budget buys different work depending on these factors. Message me on WhatsApp or call +91 90331 72192. I quote after I see your site.
Linking in finance and in a local trade cost very different effort.
A data study earns links. A thin page does not.
Press releases cost less than original research campaigns.
Local, national or global targets change the list.
A one-off audit costs less than ongoing outreach.
| Solo consultant (me) | SEO agency | Task-based freelancer | |
|---|---|---|---|
| Who does the work | The person you talk to. I do the outreach and link vetting myself. | A team, with an account manager as your contact. | One person, often alongside a job or other clients. |
| Accountability | One person owns the strategy and the result. | Shared across a team and an account manager. | Owns the task, often not the outcome. |
| Speed of decisions | Same day. No approval chain. | Passes through account manager, strategist and executor. | Fast, but limited to the brief. |
| Reporting | Monthly from Search Console and GA4, written by me. | Dashboard plus a call with the account manager. | Varies from none to a spreadsheet. |
| What you pay for | Expert time. | Expert time plus management and overhead. | Task time. Quality varies the most. |
| Link risk | I vet every placement personally. | Often mixed with outsourced vendors. | Often bought in bulk with no vetting. |
Outreach lives on relationships and judgement. A single accountable person protects your site from careless placements.
I work with clients across India and abroad over video calls, WhatsApp and email.
Phone and WhatsApp: +91 90331 72192. Email: me@digitalmansoor.com.
We needed help building relevant backlinks to support our SEO efforts. The focus was on finding suitable websites rather than simply increasing the number of links. Communication was clear, and we received updates on the work completed.
Mansoor helped us review our backlink profile and identify opportunities for better-quality links. The approach was more focused on relevance and website quality than on chasing large link counts.
We needed a more organized approach to link building. We received a clear plan for identifying opportunities and reviewing acquired links. This helped us better understand how backlink work fits into our wider SEO strategy.
We wanted to increase awareness of our business through relevant online publications. Mansoor helped us plan our digital PR activities and identify suitable opportunities. The campaign gave us a more structured approach to building our online presence.
We needed support with preparing and distributing a press release for our business. The process was explained clearly, and we received updates about distribution and publication opportunities. It made the campaign easier for our team to manage.
Our objective was to improve our brand's presence across relevant websites and publications. The digital PR strategy helped us understand which opportunities were worth pursuing and how to evaluate the results.
Off-page SEO covers actions outside your website that affect search visibility: backlinks, digital PR, brand mentions, listings and entity signals. It tells search engines and AI systems that others trust your brand.
On-page SEO changes what is on your site: content, titles, structure and links. Off-page SEO builds signals elsewhere on the web. You need both.
Yes. Links from relevant, trusted sites remain a major signal. Quality and relevance matter far more than count.
There is no number. I compare your referring domains with the top results for your target queries and aim to close the relevance gap, not hit a quota.
No. Buying links that pass ranking signals breaks Google spam policy. Every placement I build is earned through outreach, PR or real content.
Digital PR earns press coverage and links by giving journalists and editors something worth publishing: data, expert comment, a launch or a story. It builds links and brand mentions together.
Expect weeks per placement and months for visible change. The finance brand moved from DA 30 to 52 over two years.
No. They still bring referral visits, mentions and brand visibility, and Google treats them as hints. A natural profile has a mix.
No. It is a vendor score from tools such as Moz, Ahrefs or Semrush. I use it to compare, never as proof by itself.
Rarely. Google ignores most spam links. I disavow only when there is a manual action or a clear paid or spam pattern you created.
Brand mentions and citations on trusted sites help AI systems recognise your brand. No tool can guarantee a citation. See my GEO page.
Your URL, your top three competitors, your best pages and any past link building history.
WhatsApp +91 90331 72192 · me@digitalmansoor.com