I'm Mansoor Bhanpurawala. I've done SEO since 2014. B2B buyers research for weeks, involve several people and rarely buy on the first visit. Chasing traffic fails. I start with the pages a buying committee reads and the tracking that connects them to a lead. I have worked on a B2B manufacturer that went from about 1 to 16 to 22 inquiries in six months.
Clicks to the gold-rates page of an Indian fintech platform in about 3 months. A footer hidden from crawlers and 302 redirects were the first fixes.
Monthly visits for a news site after a hack. Revenue went from Rs 5,000 to Rs 12,00,000 a month (client figures). 1.9 years.
Inquiries for an Indian B2B manufacturer, with schema, product page rebuilds and llms.txt in the work. Six months.
Monthly clicks for a US site that fell from about 300 to about 145, then climbed about 2x in three months.
Clicks I cost a client in one month by removing catalog pages without a traffic check. I now run a pre-mortem before any removal.
Clients since 2014, across fintech, SaaS, healthcare, home services, jewellery, education and B2B.
I started in SEO in 2014 and went fully independent in 2020. I hold the Google Analytics (GA4) certification and the Microsoft Advertising Certified Professional credential. Read the full story on my About page.
A buyer may research for weeks, share pages with colleagues and shortlist three vendors before contacting any. Your pages are your first sales conversation.
An operator wants how it works, a finance lead wants cost and risk, an executive wants the outcome. Pages should serve each.
Thousands of readers who are not buyers look good and sell nothing. Measure leads and opportunities.
Buyers search "[vendor] alternatives" and "[category] software". Fair comparison and category pages are where shortlists form.
Many B2B buyers ask an assistant for vendors before searching. Clear positioning and third-party proof help you appear.
This covers B2B services and products. I quote after I see your site, your buyers and how leads move through your CRM.
Pages that match how buyers describe the problem.
Win shortlists fairly.
Evidence buyers can share internally.
Serve the committee.
Connect first visit to opportunity.
Be on the shortlist assistants build.
The order stays the same on every engagement. Anything that touches a regulated claim is flagged for your own review before it goes live.
We agree what a good month looks like: qualified leads, the services you want more of, and the areas you serve. I ask what your last agency did and what you could measure from it.
Search Console, GA4 and Business Profile access, CMS access, a list of services and locations, and details of any agency work now running. I record clicks, calls and form fills before I change anything.
Technical crawl, page-type review across solutions, comparisons and proof, content and conversion analysis, tracking check against your CRM, and a look at who ranks for your buyers' searches.
Priorities by service and location: which pages to fix, build or merge. Anything with a compliance risk is marked for your own review.
I write briefs and page specs, your team supplies customer proof and product detail, and I handle tickets, schema and tracking setup.
Monthly report from Search Console, GA4 and the Business Profile: clicks, calls, forms, reviews and what I change next. No ranking screenshots without context.
Ubersuggest, United States, pulled 29 October 2026. These numbers count people searching for "b2b seo": owners and managers looking for SEO help. They show how established this service is. They do not count your customers.
The cost per click is what advertisers, mostly SEO vendors, bid to reach a b2b business looking for help. A mid-range figure means agencies do target this field, but it is less crowded than the biggest ones. The audit looks at the searches your own customers make, which this data does not cover.
If you already pay an agency, use this to question the invoice. Each line should connect to a page or a call.
| Line item | What it should do | What to ask for |
|---|---|---|
| Monthly blog posts | Support buyer-intent pages and earn links. | Topic list tied to a solution page and a conversion goal. |
| Gated ebooks | Capture leads, but can hide your best content. | Leads from each asset and how many became qualified. |
| Link building | Earn links from relevant sources and customers. | URLs of links won and why each site would link to you. |
| Directory and review profiles | Feed both buyers and AI assistants. | Profiles kept current and reviews gained. |
| Rank reports | Show where you stand for searches that bring qualified leads. | Rankings for service plus area terms, tied to qualified leads. |
A report full of impressions and keyword counts says nothing about qualified leads. Ask for the count, by month, from organic search.
Traffic can rise while pipeline falls. Report qualified leads and opportunities.
"We provide solutions" tells buyers and assistants nothing. State what you do and for whom.
Forms in front of every asset hide your best content from Google and buyers.
Claims about competitors you cannot support lose trust and invite complaints.
If leads in your CRM do not show the first source, SEO looks like it does nothing.
A B2B manufacturer I worked with lost 23% of clicks in one month after a catalog cleanup that skipped the traffic check. Check first, redirect and monitor.
Data from Google first, third-party estimates second.
I worked on a B2B workwear manufacturer in India. Inquiries went from about 1 to 16 to 22 in six months, client-reported, and I report the catalog mistake below. These are client properties from other industries where I did similar work. Figures come from Google Search Console or the client. Clients agreed to show the data and asked me to keep their names out.
The B2B manufacturer lost 23% of clicks in one month after a catalog cleanup I did not test first. It happened again three months later. I report it because a case study with only upward lines is marketing, not proof.
Each chart draws the confirmed start and end values from Search Console as bars. They are not daily data and show no curve in between. Exact monthly values come from the CSV exports. Search Console measures clicks and impressions, not revenue. Each property had several kinds of work running at once, so no chart isolates one service. Client names are withheld at their request. Screenshots available on a call.
Calls, forms and chats from organic search, counted in GA4 and call tracking.
Search Console clicks and impressions for the pages I change.
Calls, direction requests and website clicks from the Business Profile.
New reviews each month, by location.
Whether your business is named for a fixed set of questions about business products and services, checked monthly.
I cannot promise a position on Google or a set number of qualified leads. If a KPI does not move, I say so and change the plan.
| Solo consultant (me) | SEO agency | Task-based freelancer | |
|---|---|---|---|
| Who does the work | The person you talk to. I audit, plan and check the work myself. | A team, with an account manager as your contact. | One person, often between other jobs. |
| Industry rules | I flag competitor and results claims and leave the final call to you and your counsel. | Usually a generic review step. | Rarely any review step. |
| Accountability | One person owns the plan and the result. | Shared across a team. | Owns the task, often not the outcome. |
| Reporting | Monthly from Search Console, GA4 and the Business Profile, written by me. | Dashboard plus a call. | Varies from none to a spreadsheet. |
| Contracts | Monthly. You can leave when it stops working. | Often long terms with set-up fees. | Per project or hourly. |
| Best fit | B2b companies and service providers that want senior attention. | Large groups needing PR, video and ads at scale. | One-off fixes. |
The person who finds a problem on your site should be the person who checks that it is fixed.
I work with clients in India and abroad over video calls, WhatsApp and email.
Phone and WhatsApp: +91 90331 72192. Email: me@digitalmansoor.com.
These clients include professional-service and software businesses. They describe how I work.
★★★★★ 5.0 out of 5 from 6 client reviews.
We needed an SEO strategy that focused on business decision-makers rather than general website traffic. Mansoor helped us identify relevant search opportunities and improve our website's focus on our target customers.
We were planning a website migration and wanted to avoid unnecessary SEO problems. Mansoor helped us review redirects, URLs, and important pages before the move. Having a clear checklist made the process easier to manage.
We wanted to improve how search engines understood our website content. Mansoor helped us review the relevant structured data and identify the markup needed for our pages. The process was explained clearly.
Some important pages on our website were not appearing as expected in Google. Mansoor helped us investigate technical SEO issues and prioritize fixes. The process was methodical, and we could track the work completed.
We had many content ideas but needed a better publishing plan. Mansoor helped us organize topics around customer search intent and connect related pages. This made our content strategy more structured.
Mansoor helped us improve our service pages so potential customers could find the information they needed. The recommendations made sense for our business, and the focus was on attracting relevant visitors rather than just increasing traffic.
Sales cycles are long, several people decide and buyers research quietly. Pages are built for each stage and role, and results are measured in qualified leads and opportunities, not sessions.
Only where the value is clear. Forms in front of every asset hide the best content from search and slow buyers who just want to read. I look at lead quality before changing gates.
They can, if fair and accurate. I cite and date information and flag claims for legal review. Unfair pages lose trust.
It can help buyers arrive better informed, which often shortens it, but I cannot promise a number. I track time to close for organic leads against other sources where your CRM allows.
By capturing source and landing page in forms and storing them as CRM fields, so each lead shows its first and last touch. Which leads become deals is CRM data, and I ask for it monthly.
A b2b SEO consultant helps your business show up in Google, the map pack and AI answers when people search for business products and services. I fix service pages, the Google Business Profile, reviews, tracking and technical issues, and report on qualified leads, not just rankings.
It depends on how weak the site is and how strong local competitors are. Business Profile and tracking fixes can show effects within weeks. New pages usually need a few months. I set expectations in the audit and report monthly. Nobody can promise a date.
No. Nobody controls Google, and an agency that guarantees a position should explain what happens when it misses. I promise a ranked plan, honest monthly reports and changes when the data says the plan is not working.
Yes. I work with clients in India and abroad. Rules, directories and search habits differ by country, so I check them for each market before planning pages.
Search Console, GA4 and Business Profile access, CMS access, a list of services and locations, and details of any agency work now running.
WhatsApp +91 90331 72192 · me@digitalmansoor.com