B2B SEO Consultant
B2B buyers research for weeks, involve several people and compare vendors before they speak to anyone. SEO has to reach each stage, not only the last click.
You know who buys, what they pay for and why they pick you, and want enquiries from that buyer rather than more traffic.
B2B search builds over months. If you need pipeline next quarter, pair SEO with outbound or paid.
I have worked on B2B SEO for an industrial exporter and a SaaS product. Both case studies are published with the mistakes included. I focus on buyer-intent pages, proof, and tracking that links enquiries to sales conversations.
No obligation · 30-minute call · Direct with me, not an account managerWhat the free audit covers
Long cycles, many readers, high stakes per lead
A B2B deal may involve a researcher, a manager and a finance approver, each reading different pages. A top-of-funnel blog post can start the journey. A pricing, comparison or case-study page usually closes it.
Traffic is a weak measure. A site can double its visits and get no extra enquiries if the visitors are students or competitors. I track qualified enquiries, sales conversations and the pages that appear before them.
Proof carries more weight than copy. Buyers want named clients, specific outcomes and an honest account of limits. I publish real case studies, including mistakes, and I do not write testimonials or numbers that clients have not approved.
Where the work goes
The table shows the main workstreams for a B2B firm.
| Area | What I check | Why it matters |
|---|---|---|
| Solution and use-case pages | Pages by problem, industry and buyer role | Matches how buyers search |
| Proof | Case studies, named clients, defensible numbers | Closes the deal after research |
| Comparison and pricing content | Honest alternatives and pricing approach | Captures late-stage searches |
| Lead tracking | Enquiries tagged by page and source | Links SEO to pipeline |
| AI search readiness | Answer-first sections, markup and crawl access | Raises the chance of being cited |
What a B2B SEO consultant actually does
Five parts. Each produces something you can inspect.
Buyer and offer mapping
Define who buys, what triggers the search and which pages each role reads. Rank pages by value to pipeline.
Bottom-funnel pages
Build solution, use-case, comparison and pricing-context pages first. These bring the best enquiries.
Proof and trust
Publish case studies and company pages that buyers can verify, with approved numbers only.
Technical and AI readiness
Fix crawl, speed and markup, and structure content so answer engines can read it.
Measurement
Tag enquiries by page, country and role, and review them with your sales team.
How B2B buyers now shortlist vendors
Buyers ask AI tools "best [category] vendors for [use case]" and "[vendor] vs [vendor]". The pages that get named usually state who the product or service is for, how it works, who uses it and how pricing works.
For manufacturers specifically, see Manufacturing SEO. For software, see SaaS SEO. This page covers services and other B2B firms.
Case study numbers on this site are client-reported where marked, and the mistakes are included.
Real SEO Results
Four published case studies across industries. Read the full numbers and method.
Real Clients, Real Names
Every name here is a client I worked with directly.
What to check on a B2B SEO consultant
Questions that matter when each lead is expensive to win.
How we work together
Four steps, in order.
Audit
Pages, proof, tracking and search data. You get a written findings list.
Plan
Which buyer pages and fixes come first.
Build
Bottom-funnel pages, proof, technical fixes and tracking.
Report
Monthly report on qualified enquiries, pages and visibility.
Starting from, per month
SEO work starts at ₹40,000 a month. Final price depends on locations and scope. Free consultation first.
Free
30 minutes on your site, your market and what to fix first. No pitch deck.
Starting from ₹15,000/month
Profile setup and optimisation, categories, reviews and local map-pack work.
Starting from ₹40,000/month
Technical, on-page, content and AI-search (GEO/AEO) work, scoped to a written Statement of Work.
Starting from ₹10,000/month
Earned mentions and links from relevant publications.
B2B SEO Consultant: frequently asked
Does SEO work for B2B companies?
Yes when buyers search for your category or problem. Results depend on market size, competition and how clear your offer is.
What does B2B SEO cost with you?
SEO services start at ₹40,000 a month. Final price depends on markets, pages and scope. You get a written Statement of Work after the free call.
How long does it take?
B2B search builds over months. I do not promise a date.
What proof do you have for B2B?
Two published case studies: an industrial exporter and a SaaS product. Both include what went wrong.
Do you handle both SEO and AI search?
Yes. The work covers classic search and answer-engine readiness.
Can SEO replace outbound sales?
No. It adds an inbound channel. Many B2B firms use both.
Do you write the content?
I draft pages and guides with your input. Your subject experts review facts.
Do you work with agencies and consultants?
Yes. Service firms need niche and proof pages more than volume.
Which regions do you work in?
The United States, Canada, Europe and India.
How is this different from SaaS SEO?
SaaS pages cover product-led search, trials and integrations. B2B SEO here covers services and other firms with sales-led buying.
Want To See Which Buyer Pages You Are Missing?
Book the free 30-minute call. I will review your pages, proof and tracking, then list what to fix first.