I'm Mansoor Bhanpurawala. I've done SEO since 2014. Online travel agencies dominate hotel searches and take a commission on every booking. The openings for a property are local pages, experiences, a strong Business Profile and a booking path that beats the middleman. I build those.
Clicks to the gold-rates page of an Indian fintech platform in about 3 months. A footer hidden from crawlers and 302 redirects were the first fixes.
Monthly visits for a news site after a hack. Revenue went from Rs 5,000 to Rs 12,00,000 a month (client figures). 1.9 years.
Inquiries for an Indian B2B manufacturer, with schema, product page rebuilds and llms.txt in the work. Six months.
Monthly clicks for a US site that fell from about 300 to about 145, then climbed about 2x in three months.
Clicks I cost a client in one month by removing catalog pages without a traffic check. I now run a pre-mortem before any removal.
Clients since 2014, across fintech, SaaS, healthcare, home services, jewellery, education and B2B.
I started in SEO in 2014 and went fully independent in 2020. I hold the Google Analytics (GA4) certification and the Microsoft Advertising Certified Professional credential. Read the full story on my About page.
A traveller compares your hotel on booking platforms, review sites and Google. Your own site wins when it shows what is different and makes booking direct easy.
Large travel sites rank for "hotels in [city]". Your property wins on its name, its neighborhood and its experiences.
Hotel searches show a hotel finder and map results with prices. Business Profile, rates and availability feed those.
People search "things to do near [landmark]" before they pick a hotel. Destination content brings them in early.
If your site makes direct booking slow or hides rates, travellers go back to the OTA.
This covers independent hotels, resorts and small groups. Large chains need brand-level coordination I scope separately.
Pages that sell the stay, not only list rooms.
Capture travellers early.
Make the property accurate where travellers see it.
Travellers read reviews across platforms.
Speed and a booking engine that works on a phone.
Be the property assistants name for a stay.
The order stays the same on every engagement. Anything that touches a regulated claim is flagged for your own review before it goes live.
We agree what a good month looks like: direct bookings, the services you want more of, and the areas you serve. I ask what your last agency did and what you could measure from it.
Search Console, GA4 and Business Profile access, CMS access, a list of services and locations, and details of any agency work now running. I record clicks, calls and form fills before I change anything.
Technical crawl, room and destination page review, Business Profile and hotel feed check, review audit, booking path check and a look at who ranks for your property and destination searches.
Priorities by service and location: which pages to fix, build or merge. Anything with a compliance risk is marked for your own review.
I write briefs and page specs, you supply photos and policies, and I handle tickets, schema and profile updates. Booking engine changes go through your vendor.
Monthly report from Search Console, GA4 and the Business Profile: clicks, calls, forms, reviews and what I change next. No ranking screenshots without context.
Ubersuggest, United States, pulled 29 October 2026. These numbers count people searching for "hotel seo": owners and managers looking for SEO help. They show how established this service is. They do not count your customers.
The cost per click is what advertisers, mostly SEO vendors, bid to reach a hotel business looking for help. A mid-range figure means agencies do target this field, but it is less crowded than the biggest ones. The audit looks at the searches your own customers make, which this data does not cover.
If you already pay an agency, use this to question the invoice. Each line should connect to a page or a call.
| Line item | What it should do | What to ask for |
|---|---|---|
| Monthly blog posts | Answer a traveller question and link to a room or experience page. | Topic list, target search and the page each post supports. |
| Metasearch and OTA fees | Fill rooms, but cost a commission. | Bookings and net revenue from each channel. |
| Photography | Improve pages and profiles. | Where each image is used and what it changes. |
| Link building | Earn links from local tourism and media. | URLs of links won and why each site would link to you. |
| Rank reports | Show where you stand for searches that bring direct bookings. | Rankings for service plus area terms, tied to direct bookings. |
A report full of impressions and keyword counts says nothing about direct bookings. Ask for the count, by month, from organic search.
If travellers cannot see a rate before leaving the page, they return to the OTA. Show a rate or a clear offer.
Copy shared with OTAs adds nothing. Describe what is specific about each room.
Travellers research the place first. Missing guides lose them early.
Booking engines on another domain can drop the source. Set up cross-domain tracking.
Travellers read replies. Answer on a schedule.
Different addresses or amenities across sites confuse Google and guests.
Data from Google first, third-party estimates second.
I have not published a hotel result on this site, and I will not borrow one. These are client properties from other industries where I did similar work: new pages, redirects and recovery. Figures come from Google Search Console or the client. Clients agreed to show the data and asked me to keep their names out.
The B2B manufacturer lost 23% of clicks in one month after a catalog cleanup I did not test first. It happened again three months later. I report it because a case study with only upward lines is marketing, not proof.
Each chart draws the confirmed start and end values from Search Console as bars. They are not daily data and show no curve in between. Exact monthly values come from the CSV exports. Search Console measures clicks and impressions, not revenue. Each property had several kinds of work running at once, so no chart isolates one service. Client names are withheld at their request. Screenshots available on a call.
Calls, forms and chats from organic search, counted in GA4 and call tracking.
Search Console clicks and impressions for the pages I change.
Calls, direction requests and website clicks from the Business Profile.
New reviews each month, by location.
Whether your business is named for a fixed set of questions about accommodation and stays, checked monthly.
I cannot promise a position on Google or a set number of direct bookings. If a KPI does not move, I say so and change the plan.
| Solo consultant (me) | SEO agency | Task-based freelancer | |
|---|---|---|---|
| Who does the work | The person you talk to. I audit, plan and check the work myself. | A team, with an account manager as your contact. | One person, often between other jobs. |
| Industry rules | I flag rate, offer and review-related wording and leave the final call to you and your operator. | Usually a generic review step. | Rarely any review step. |
| Accountability | One person owns the plan and the result. | Shared across a team. | Owns the task, often not the outcome. |
| Reporting | Monthly from Search Console, GA4 and the Business Profile, written by me. | Dashboard plus a call. | Varies from none to a spreadsheet. |
| Contracts | Monthly. You can leave when it stops working. | Often long terms with set-up fees. | Per project or hourly. |
| Best fit | Hotels, resorts and boutique stays that want senior attention. | Large groups needing PR, video and ads at scale. | One-off fixes. |
The person who finds a problem on your site should be the person who checks that it is fixed.
I work with clients in India and abroad over video calls, WhatsApp and email.
Phone and WhatsApp: +91 90331 72192. Email: me@digitalmansoor.com.
None of these clients is a hotel business. They are professional-service and local businesses, and they describe how I work.
★★★★★ 5.0 out of 5 from 6 client reviews.
We wanted more people in our area to find our business on Google. Mansoor helped us improve our local SEO and Google Business Profile. The work was straightforward, and we have a clearer approach to improving our local visibility.
The local SEO review helped us identify areas that needed attention, including our business information and website pages. The recommendations were easy to understand and gave us a practical starting point.
Our business depends on local customers, so appearing in relevant local searches is important. We received useful guidance on our business profile, local keywords, and website content. We are monitoring calls and enquiries to measure the impact.
Mansoor helped us improve our service pages so potential customers could find the information they needed. The recommendations made sense for our business, and the focus was on attracting relevant visitors rather than just increasing traffic.
Some important pages on our website were not appearing as expected in Google. Mansoor helped us investigate technical SEO issues and prioritize fixes. The process was methodical, and we could track the work completed.
We had many content ideas but needed a better publishing plan. Mansoor helped us organize topics around customer search intent and connect related pages. This made our content strategy more structured.
It can shift some bookings to your own site, mainly branded and destination searches, but it cannot replace OTAs. I track direct bookings against OTA bookings so you can see the change.
I review how the property appears and flag what your booking engine or channel manager must provide, such as rates and availability. Feed setup is usually done by your vendor.
Destination and experience content works better than a news blog. It captures travellers early and links to rooms.
With booking engine events in GA4 and cross-domain tracking, so organic sessions can be tied to bookings. Revenue by channel comes from your booking data, and I ask for it monthly.
Yes. I work with clients in India and abroad. Rules, platforms and search habits differ by country, so I check them before planning pages.
A hotel SEO consultant helps your business show up in Google, the map pack and AI answers when people search for accommodation and stays. I fix service pages, the Google Business Profile, reviews, tracking and technical issues, and report on direct bookings, not just rankings.
It depends on how weak the site is and how strong local competitors are. Business Profile and tracking fixes can show effects within weeks. New pages usually need a few months. I set expectations in the audit and report monthly. Nobody can promise a date.
No. Nobody controls Google, and an agency that guarantees a position should explain what happens when it misses. I promise a ranked plan, honest monthly reports and changes when the data says the plan is not working.
Yes. I work with clients in India and abroad. Rules, directories and search habits differ by country, so I check them for each market before planning pages.
Search Console, GA4 and Business Profile access, CMS access, a list of services and locations, and details of any agency work now running.
WhatsApp +91 90331 72192 · me@digitalmansoor.com