Last updated on November 2nd, 2026 at 06:24 pm
Customer Lifetime Value (CLV) Calculator
By Digital Mansoor · 12+ years in SEO
Estimate what one customer is worth over their lifetime. Add your acquisition cost to get the LTV to CAC ratio.
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Featured On
- Calculates customer lifetime value as gross profit, with churn and a discount rate.
- Shows LTV to CAC ratio, net profit per customer and payback in months.
- Gives a year-by-year table of active customers and cumulative profit.
- Free, no signup, and nothing leaves your browser.
What is the CLV Calculator?
The CLV Calculator estimates how much gross profit an average customer brings over their relationship with you, using order value, purchase frequency, margin, churn and a discount rate.
It is built for small business owners and marketers who need to decide how much they can spend to win a customer.
How to use the free CLV Calculator
- Enter average order value and frequency: Orders per year.
- Enter years and margin: The lifetime in years and gross margin in percent.
- Choose churn or fixed lifetime: With churn, enter the yearly churn rate.
- Add discount rate and CAC: CAC is what you pay to win a customer.
- Read the results: Check LTV to CAC and payback.
Example: input and output
A store with an average order of 1,800 and 6 orders a year.
Results shown are from the live tool. Amounts use whatever currency you enter.
How the CLV Calculator helps your SEO work
- Set a customer acquisition budget from real numbers.
- Compare LTV to CAC with the common 3:1 rule of thumb.
- See how long a customer takes to pay back.
- Test what a lower churn rate does.
- Explain the numbers to a client.
CLV Calculator compared with other free tools
I compared this with the CLV calculator on embarque.io, read from its page on 22 October 2026.
| Check | This tool | embarque.io |
|---|---|---|
| Churn and discount rate | Yes, both | Churn yes; discount rate not mentioned |
| LTV to CAC ratio | Yes | Not on the page; a separate calculator is linked |
| Payback period | Yes | Not mentioned |
| Year-by-year table | Yes | Not mentioned |
| SaaS mode | No | Yes: price, lifespan, expansion revenue |
| Signup | None | None, per the page |
Where they are ahead: embarque.io has a SaaS mode with monthly price and expansion revenue. This tool covers order-based businesses and adds LTV to CAC and payback.
Compared on 22 October 2026 by opening each tool and reading its page. Features can change.
What the CLV Calculator cannot do
- The result is an estimate from averages. Use cohort data when you have it.
- Payback is simple and undiscounted: CAC divided by profit per year.
- The first year is not discounted in the table.
- The 3:1 LTV to CAC ratio is a rule of thumb, not a law.
- It uses gross margin, so add costs to serve if they are high.
Is my text or data sent anywhere?
Your numbers is processed in your browser and is not sent to this site or any other server. The Save button keeps snapshots in your own browser storage. The share link puts your input in the part of the URL after the # sign, which browsers do not send to servers, but anyone you give the link to can read it.
CLV Calculator FAQ
What is customer lifetime value?
It is the profit a customer brings over the time they buy from you.
What is a good LTV to CAC ratio?
Many use 3 to 1 as a rule of thumb. It depends on your business and cash.
How do I calculate CLV?
Multiply order value, orders per year and margin, then adjust for churn and the time value of money.
What is payback period?
The time to recover your CAC from a customer’s profit.
Does it use AI?
No. It uses formulas in your browser.
Which currency does it use?
Any. Enter your amounts and read the results in the same currency.
Is the CLV Calculator free?
Yes, it is free and needs no signup.
Want this done for your site?
Send your URL on WhatsApp and I will tell you what to fix first.
Need more than a free tool? See my on-page SEO consulting and technical SEO consulting work.
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