ROI Calculator
Enter what you spent and what came back. Get ROI as a percentage, net profit, the return multiple, annualised ROI, break-even and a what-if table for a 30 percent swing in results.
How this tool works
The formula
ROI = (total return minus total cost) divided by total cost, times 100. Total cost is the amount invested plus every other cost tied to it, such as tools, freelancers and fees.
How to read the result
- ROI above 0%: you earned more than you spent.
- Return multiple: rupees back for every rupee spent. 1.8x means an 80% ROI.
- Annualised ROI: the same result scaled to a year. It assumes the same pace continues and compounds, so it overstates short projects.
- Break-even return: the return you need just to get your money back.
ROI versus ROAS
ROAS divides revenue by ad spend. ROI divides profit by total cost. A campaign can show a strong ROAS and a weak ROI once product cost, staff and tools are counted. Use the ROAS calculator for ad platforms and this tool for the whole picture.
Limits
ROI ignores time unless you enter a period, ignores risk, and depends on what you count as return. Count only revenue or value you can trace to the investment.
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Common questions
How do you calculate ROI?
Subtract total cost from total return, divide by total cost, and multiply by 100. A cost of 100,000 and a return of 180,000 gives an ROI of 80%.
What is a good ROI for marketing?
It depends on margin, sales cycle and channel. Many teams aim for a return above break-even plus the cost of capital. Compare against your own past campaigns rather than a single industry figure.
Is ROI the same as ROAS?
No. ROAS is revenue divided by ad spend. ROI is profit divided by total cost, including non-ad costs.
What is annualised ROI?
It scales the result to a 12 month period using compounding. It assumes the same rate continues, so treat it as a rough comparison between projects of different lengths.
Can ROI be negative?
Yes. If the return is lower than the total cost, net profit is negative and so is the ROI.
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