I'm Mansoor Bhanpurawala. I've done SEO since 2014. Insurance searches are dominated by national carriers, comparison sites and aggregators with huge budgets. A local agency wins on specific coverage, local trust and a quick human reply. I build pages and profiles around that. I have worked on Techsurance and similar local business sites.
Clicks to the gold-rates page of an Indian fintech platform in about 3 months. A footer hidden from crawlers and 302 redirects were the first fixes.
Monthly visits for a news site after a hack. Revenue went from Rs 5,000 to Rs 12,00,000 a month (client figures). 1.9 years.
Inquiries for an Indian B2B manufacturer, with schema, product page rebuilds and llms.txt in the work. Six months.
Monthly clicks for a US site that fell from about 300 to about 145, then climbed about 2x in three months.
Clicks I cost a client in one month by removing catalog pages without a traffic check. I now run a pre-mortem before any removal.
Clients since 2014, across fintech, SaaS, healthcare, home services, jewellery, education and B2B.
I started in SEO in 2014 and went fully independent in 2020. I hold the Google Analytics (GA4) certification and the Microsoft Advertising Certified Professional credential. Read the full story on my About page.
A shopper searching "car insurance" meets giant brands. A shopper searching "insurance for a food truck in [city]" meets few. That is where a local agency can rank.
Carriers and aggregators spend heavily on broad terms. Local and specialty searches are where agencies compete.
Contractors, restaurants, rideshare drivers and small landlords each need specific coverage. A page for each can win searches that nobody else answers.
Agents must display licence information and avoid misleading claims. Rules differ by state or country, and I flag wording to check with your regulator.
Buyers choose an agent they can call. Real profiles and local reviews matter.
This covers independent agents, brokers and small agencies. I quote after I see your site and carrier mix.
One page per coverage type and per client group.
Clients buy from a person.
Local agent searches end at the map.
Show you belong to the area.
Speed, security and structure.
Be the agent assistants name for your area.
The order stays the same on every engagement. Anything that touches a regulated claim is flagged for your own review before it goes live.
We agree what a good month looks like: quote requests, the services you want more of, and the areas you serve. I ask what your last agency did and what you could measure from it.
Search Console, GA4 and Business Profile access, CMS access, a list of services and locations, and details of any agency work now running. I record clicks, calls and form fills before I change anything.
Technical crawl, coverage-page review, Business Profile and citation check, review audit and a look at the agencies and aggregators that rank for your coverage and towns.
Priorities by service and location: which pages to fix, build or merge. Anything with a compliance risk is marked for your own review.
I write briefs and page specs, a licensed agent reviews coverage content, and I handle tickets, schema and profile updates.
Monthly report from Search Console, GA4 and the Business Profile: clicks, calls, forms, reviews and what I change next. No ranking screenshots without context.
Ubersuggest, United States, pulled 29 October 2026. These numbers count people searching for "insurance seo": owners and managers looking for SEO help. They show how established this service is. They do not count your customers.
The cost per click is what advertisers, mostly SEO vendors, bid to reach a insurance business looking for help. A low figure suggests fewer agencies chase this field, so generic pitches are less common and a specialist stands out. The audit looks at the searches your own customers make, which this data does not cover.
If you already pay an agency, use this to question the invoice. Each line should connect to a page or a call.
| Line item | What it should do | What to ask for |
|---|---|---|
| Monthly blog posts | Answer a real buyer question and link to a coverage page. | Topic list, target search, reviewer and the page each post supports. |
| Lead-gen purchases | Should be tracked separately from your own SEO. | Policies written from each source against what you paid. |
| Directory listings | Keep name, address and phone consistent. | The exact directories and a before and after check. |
| Link building | Earn links from chambers, local press and partners. | URLs of links won and why each site would link to you. |
| Rank reports | Show where you stand for searches that bring quote requests. | Rankings for service plus area terms, tied to quote requests. |
A report full of impressions and keyword counts says nothing about quote requests. Ask for the count, by month, from organic search.
Broad terms belong to national brands. Aim at specialty coverage and local searches.
Rates vary by buyer and change. Published figures can mislead and break rules.
Many places require it in advertising. Show it where rules expect it.
Reusing carrier descriptions gives Google no reason to rank you and may infringe copyright.
Buyers request several quotes. The first human reply often wins.
If calls and forms do not carry the source, SEO looks like it does nothing.
Data from Google first, third-party estimates second.
I have not published a insurance result on this site, and I will not borrow one. These are client properties from other industries where I did similar work: new pages, redirects and recovery. Figures come from Google Search Console or the client. Clients agreed to show the data and asked me to keep their names out.
The B2B manufacturer lost 23% of clicks in one month after a catalog cleanup I did not test first. It happened again three months later. I report it because a case study with only upward lines is marketing, not proof.
Each chart draws the confirmed start and end values from Search Console as bars. They are not daily data and show no curve in between. Exact monthly values come from the CSV exports. Search Console measures clicks and impressions, not revenue. Each property had several kinds of work running at once, so no chart isolates one service. Client names are withheld at their request. Screenshots available on a call.
Calls, forms and chats from organic search, counted in GA4 and call tracking.
Search Console clicks and impressions for the pages I change.
Calls, direction requests and website clicks from the Business Profile.
New reviews each month, by location.
Whether your business is named for a fixed set of questions about personal and commercial insurance, checked monthly.
I cannot promise a position on Google or a set number of quote requests. If a KPI does not move, I say so and change the plan.
| Solo consultant (me) | SEO agency | Task-based freelancer | |
|---|---|---|---|
| Who does the work | The person you talk to. I audit, plan and check the work myself. | A team, with an account manager as your contact. | One person, often between other jobs. |
| Industry rules | I flag licence, rate and disclosure wording and leave the final call to you and your regulator. | Usually a generic review step. | Rarely any review step. |
| Accountability | One person owns the plan and the result. | Shared across a team. | Owns the task, often not the outcome. |
| Reporting | Monthly from Search Console, GA4 and the Business Profile, written by me. | Dashboard plus a call. | Varies from none to a spreadsheet. |
| Contracts | Monthly. You can leave when it stops working. | Often long terms with set-up fees. | Per project or hourly. |
| Best fit | Insurance agents, brokers and agencies that want senior attention. | Large groups needing PR, video and ads at scale. | One-off fixes. |
The person who finds a problem on your site should be the person who checks that it is fixed.
I work with clients in India and abroad over video calls, WhatsApp and email.
Phone and WhatsApp: +91 90331 72192. Email: me@digitalmansoor.com.
Two of these clients are insurance-related businesses. The rest are local and professional-service businesses.
★★★★★ 5.0 out of 5 from 6 client reviews.
We wanted more people in our area to find our business on Google. Mansoor helped us improve our local SEO and Google Business Profile. The work was straightforward, and we have a clearer approach to improving our local visibility.
The local SEO review helped us identify areas that needed attention, including our business information and website pages. The recommendations were easy to understand and gave us a practical starting point.
Our business depends on local customers, so appearing in relevant local searches is important. We received useful guidance on our business profile, local keywords, and website content. We are monitoring calls and enquiries to measure the impact.
We needed an SEO strategy that focused on business decision-makers rather than general website traffic. Mansoor helped us identify relevant search opportunities and improve our website's focus on our target customers.
Some important pages on our website were not appearing as expected in Google. Mansoor helped us investigate technical SEO issues and prioritize fixes. The process was methodical, and we could track the work completed.
Mansoor helped us improve our service pages so potential customers could find the information they needed. The recommendations made sense for our business, and the focus was on attracting relevant visitors rather than just increasing traffic.
Not on broad terms such as car insurance. The realistic wins are specialty coverage, local searches and your own name. That is where I focus.
Rates vary by buyer and change often. I recommend explaining what affects cost and offering a quote, unless your compliance contact has approved specific figures.
I write briefs and plain-language drafts. A licensed agent at your agency must review coverage statements before they go live. I do not give insurance advice.
Often specialty and industry pages, because they face less competition and attract buyers with a clear need. I check your own data to confirm.
With call tracking that keeps the source, GA4 events for forms and Business Profile call data. Which quotes become policies is data in your system, and I ask for it monthly.
A insurance SEO consultant helps your business show up in Google, the map pack and AI answers when people search for personal and commercial insurance. I fix service pages, the Google Business Profile, reviews, tracking and technical issues, and report on quote requests, not just rankings.
It depends on how weak the site is and how strong local competitors are. Business Profile and tracking fixes can show effects within weeks. New pages usually need a few months. I set expectations in the audit and report monthly. Nobody can promise a date.
No. Nobody controls Google, and an agency that guarantees a position should explain what happens when it misses. I promise a ranked plan, honest monthly reports and changes when the data says the plan is not working.
Yes. I work with clients in India and abroad. Rules, directories and search habits differ by country, so I check them for each market before planning pages.
Search Console, GA4 and Business Profile access, CMS access, a list of services and locations, and details of any agency work now running.
WhatsApp +91 90331 72192 · me@digitalmansoor.com