Calculate Your Return on Ad Spend (ROAS) with Our ROAS Calculator Tool

Quick Presets:

Standard ROAS Inputs

Revenue / Ad Spend

Total Ad Spend

Total Ad Revenue

Average Gross Margin (%) (Optional) 50%

1% (Thin) 50% (Standard) 100% (Digital)

Target ROAS × Spend

Target ROAS (x)

Planned Ad Spend

100 / Profit Margin %

Gross Profit Margin (%)

Total Planned Spend (Optional)

ROAS is between 2:1 and 4:1. Monitor net profit after product margins.

Return On Ad Spend (ROAS)

4.00x (4.00 : 1)

Percentage: 400%

Estimated Gross Profit

$3,000.00

Profit Margin on Revenue: 75%

ROAS Profitability Zone Indicator Target Range

< 2.0x (Risk) 2.0x - 4.0x (Moderate) > 4.0x (Optimal)

Total Ad Spend $1,000.00

Total Generated Revenue $4,000.00

Revenue per $1.00 Ad Spend $4.00

Break-Even ROAS Threshold 2.00x (200%)

ROAS

Gross Revenue / Ad Spend. Measures direct revenue generated per ad dollar. Ignores overhead & product COGS.

ROI

Net Profit / Total Cost. Measures true business bottom-line profitability including product costs & software.

MER

Total Business Revenue / Total Ad Spend. Marketing Efficiency Ratio (Blended ROAS across all channels).