Last updated on September 23rd, 2026 at 03:10 pm

Customer Lifetime Value (CLV) Calculator

Analyze, forecast, and optimize customer profitability using unit economics, predictive churn models, and viral expansion dynamics.

1. Acquisition & Retention

Core Dynamics
$ per order
$
orders / month
24 Months
Months
$
65%

2. Expansion & Financial Variables

Advanced
Cost of capital/inflation
Derived lifespan: 24.4m
Annual Upsell/Cross-sell
Viral Multiplier: 1.15x
Adjusted Net CLV
$0.00
Net value per customer after CAC & expansion dynamic
Calculating...
LTV:CAC Health Meter Ratio: 0.0x
Poor (<1x) Fair (1-3x) Good (3-5x) Excellent (>5x)
LTV : CAC Ratio 0.0x
Payback Period 0 Mo
Gross Margin CLV $0

36-Month Cumulative Value Trajectory

Baseline vs Adjusted
Adjusted CLV Traditional CLV CAC Threshold

Strategic Recommendation

Calculating recommendations...

Sensitivity Matrix (+10% Optimization Impact)

+10% AOV Boost: +$0.00
-10% Churn Reduction: +$0.00
+10% Margin Expansion: +$0.00
-10% CAC Reduction: +$0.00