I’ve run SEO consulting since 2012 and worked with 600+ clients across eight industries.
IT and staffing companies compete on service pages that all sound the same. The work usually involves technical SEO cleanup, restructuring service pages around what buyers actually search for, and creating content that separates the client from generic “IT services” competitors.
“Near me” and local-intent searches live or die on Google Business Profile optimization, local citation consistency, and location-specific landing pages. This segment covers service businesses competing for local map-pack visibility, not just organic rankings.
Healthcare SEO has its own constraints: YMYL scrutiny, appointment-booking funnels, and GMB management across multiple practice locations. Work here typically covers E-E-A-T signals (practitioner credentials, review management) alongside standard local SEO.
SaaS clients need organic pipelines that convert trial signups, not just traffic. This means bottom-funnel comparison and alternative pages, product-led content, and technical SEO for JS-heavy sites.
B2B and direct-to-consumer brands get split out because they need opposite content strategies: B2B leans on long-form, decision-stage content; D2C leans on product and category-page optimization plus content that supports paid-to-organic handoff.
Fintech SEO runs through the same YMYL scrutiny as healthcare, plus regulatory constraints on claims. Work here focuses on trust signals, compliant content review, and competing against well-funded incumbent brands for commercial-intent terms.
Moving companies compete almost entirely on local and “near me” intent, with heavy seasonality. Work here covers city/route-specific landing pages and review-generation systems tied to local rankings.
Travel brands need content and technical SEO that survives high seasonality and competition from OTAs and metasearch sites. Work here typically covers destination/category page architecture and schema for rich results.
Eight industry segments: IT, local services, healthcare, SaaS, B2B/D2C, fintech, moving, and travel.
Yes, this portfolio covers IT, local services, healthcare, SaaS, B2B, D2C, fintech, moving, and travel. If your industry isn't listed, ask directly. Client work outside these eight categories may not be published here yet.
Normally, results vary by industry and starting position. In 4-6 results, you can start to see how it works.
Yes, you can see the case study here.