100+ Free Business Listing Sites in US 2025 [Ultimate Guide] With Multiple Niche

Are you looking for free business listing sites in US 2025?

When I first started working with small businesses in SEO, one of the simplest tactics that consistently worked for me was business listings. A plumber, a local bakery, a lawyer—it didn’t matter. If I made sure their business was listed on the right sites, rankings improved, leads increased, and trust followed.

And here’s the truth.

Business listing sites in US are still underrated.

Too many businesses skip them, thinking Google Ads or social media is enough. But these listings are like the digital backbone of local SEO. They don’t just bring backlinks—they build authority, trust, and visibility across Google Search, Maps, and even AI-driven platforms like ChatGPT or Gemini.

This guide is my complete breakdown of 100+ free business listing sites in US.

I’ve grouped them by niche—general, auto, health, SaaS, and more—so you can focus on what matters to your business.

Before we jump into the list, let’s set the stage.

What Are Business Listing Sites?

Think of them as online directories. A digital version of the Yellow Pages, but smarter. They allow you to add your business name, address, phone number, website, and description so people can discover you.

Google, Bing, Apple Maps, Yelp—all of these are business listing sites. When you show up consistently on them, you’re telling search engines: “Yes, this business is real, trustworthy, and active.”

Why Business Listings Are Important for SEO in US 2025

Here’s what I’ve seen over the years:

• NAP Consistency: Name, Address, Phone. If these are consistent across listings, Google rewards you with better local visibility.
• Local Pack Ranking: Those top three results you see on Google Maps? Business listings directly influence that.
• Citations = Authority: Each mention of your business on a directory acts like a mini backlink. The higher the domain authority of the listing site, the stronger the signal.
• AI & Voice Search: Siri, Alexa, and Google Assistant all pull data from these directories. If you’re not listed, you’re invisible in voice search.

Free vs Paid Listings – What’s Worth It?

I’ve tested both. For most small businesses, free listings are enough to start with. Sites like Yelp, Bing Places, and Apple Maps won’t charge you. And they already have massive traffic.

But for certain industries—law firms, medical practices, or SaaS startups—premium directories can be worth the investment. They drive targeted traffic that free directories can’t always deliver.

The trick is simple: start free, track results, then upgrade only where it makes sense.

Benefits of Business Listing Sites in US 2025

From my experience, here are the benefits that always stand out:

• Boost Local SEO: Listings improve visibility in the local pack.
• Increase Trust: Customers feel safer calling a business they see on Yelp, Google, or Healthgrades.
• Referral Traffic: Many directories have substantial organic traffic. If you’re listed, you get a share of it.
• Brand Awareness: Even if people don’t click your site, seeing your name across multiple platforms builds credibility.
• AI Discovery: As AI-powered overviews become part of search, citations matter even more. They feed the algorithms with structured data.

Checklist Before You Submit Your Business

I’ve seen businesses rush into directories and mess things up. Before you hit “submit,” here’s my checklist:

• Make sure your Name, Address, and Phone number (NAP) are consistent everywhere.
• Write a short, keyword-rich business description.
• Add your website link, logo, and business hours.
• Upload real photos, not stock images.
• Link your social media profiles when possible.

Yes, this is boring work. But once you do it right, it pays you back for years.

100+ Free Business Listing Sites in US [Curated List 2025]

I’ve spent years collecting, testing, and cleaning up business directories. Below is a categorised set of high-quality, free US business listing sites. These cover general directories as well as niche-specific platforms.

👉 Pro tip: Don’t just submit everywhere blindly. Pick directories that fit your industry, and focus on maintaining NAP consistency.

Top High-Authority Business Listing Sites in US (Must-Haves in 2025)

Business Listing Site	Domain Authority (DA)	Category	Link
Google Business Profile	100	General / Maps	Google Business Profile
Yelp	94	General / Local	Yelp
Bing Places	92	General / Maps	Bing Places
Apple Maps	89	Maps / Local	Apple Maps
Facebook Business	96	Social / General	Facebook Business
Yellow Pages	88	General Directory	Yellow Pages
Angi (Angie’s List)	84	Home Services	Angi
Better Business Bureau (BBB)	91	Trust / Reviews	BBB

General Free Business Listing Sites in US 2025

Business Listing Site	DA	Link
MerchantCircle	80	MerchantCircle
Hotfrog	78	Hotfrog
ChamberofCommerce.com	76	Chamber of Commerce
Nextdoor Business	85	Nextdoor
MapQuest	82	MapQuest
Local.com	73	Local
Tupalo	71	Tupalo
Brownbook	70	Brownbook

Auto & Car Services Business Listing Sites in US 2025

Business Listing Site	DA	Link
RepairPal	75	RepairPal
CarGurus Dealer Directory	80	CarGurus
AutoMD	72	AutoMD
Cars.com Dealer Directory	84	Cars.com
NAPA AutoCare	68	NAPA AutoCare

Health & Wellness Business Listing Sites in US 2025

Business Listing Site	DA	Link
Healthgrades	91	Healthgrades
Zocdoc	88	Zocdoc
Vitals	81	Vitals
WebMD Physician Directory	93	WebMD
CareDash	78	CareDash

SaaS & Tech Startup Listing Sites in US 2025

Business Listing Site	DA	Link
G2	91	G2
Capterra	90	Capterra
Product Hunt	87	Product Hunt
Crunchbase	92	Crunchbase
Software Advice	85	Software Advice

Real Estate Business Listing Sites in US 2025

Business Listing Site	DA	Link
Zillow	92	Zillow
Realtor.com	91	Realtor
Trulia	90	Trulia
Apartments.com	88	Apartments
Redfin	89	Redfin

Restaurants & Food Directory Sites in US 2025

Business Listing Site	DA	Link
OpenTable	87	OpenTable
Zomato US	84	Zomato
Grubhub	88	Grubhub
UberEats	86	UberEats
DoorDash	85	DoorDash

Legal & Lawyer Business Listing Sites in US 2025

Business Listing Site	DA	Link
Avvo	89	Avvo
Justia	88	Justia
FindLaw	87	FindLaw
Martindale	84	Martindale
Lawyer.com	82	Lawyer.com

How I Use Business Listings Strategically (What Actually Moves Rankings)

I’ve made the same mistake everyone makes at least once: submitting to 100 sites in a night, then wondering why nothing changed. Listings work, but only when you respect order, quality, and maintenance. Here’s my playbook.

What Really Moves Rankings

I start with the “Ranking signal” These are the sources Google and Apple trust. I’ve seen these lift local pack visibility in weeks, not months.

• Google Business Profile.
• Apple Maps + Bing Places.
• Yelp, BBB, YellowPages, Foursquare.
• Map providers (Waze, MapQuest, TomTom).
• A handful of high-trust verticals (Avvo for law, Healthgrades/Zocdoc for health, G2/Capterra for SaaS, Zillow/Realtor for real estate, Angi/HomeAdvisor/Thumbtack for home services).

I focus on 20–40 of these first. I write one tight, consistent version of NAP + description and use it everywhere.

How many listings are “enough”?

Here’s my rule of thumb:

• Local SMB (1–3 locations): 40–70 solid listings.
• Competitive metros or legal/health niches: 80–120, with strong vertical sites and review velocity.
• Multi-location brands: baseline 60 per location, then add local/state/city CVB or chamber directories.

Quality beats volume. Ten perfect citations on tier-1 sites beat fifty weak, half-filled profiles.

Prep once, reuse everywhere.

I create a single “Master Listing Doc.” It saves hours and prevents errors.

• Business name (legal + public short name).
• Address, phone, support email.
• UTM-tagged website URL (so I can see referral traffic).
• 750-character business description + 160-character short version with keywords.
• Categories (primary + 2–3 secondary).
• Hours, service area, price range.
• Logo (1024×1024), cover (1200×628), 6–10 real photos.
• Social links (FB, IG, LinkedIn, YouTube).
• Payment methods, amenities, ADA, and parking.

On-page tweaks that amplify listings

Small changes on your site make your listings stronger.

• Put the exact NAP in the footer.
• Add a clean /contact page with an embedded Google Map.
• Use LocalBusiness schema (JSON-LD) with the same NAP, hours, same phone.
• Create one “Reviews” page that links to your top three profiles (Yelp/GBP/BBB). This page will guide users and train Google.

Avoid these mistakes

I see these all the time.

• Inconsistent NAP (suite vs #, old phone lying around).
• Wrong primary category on Google Business Profile.
• Duplicate profiles in the same directory.
• Using stock images.
• No review plan (zero reviews is a trust killer).

Reviews: the real accelerator

Citations get you seen. Reviews get you chosen.

• Ask right after service. QR on invoice.
• Keep it ethical; never gate.
• Reply to every review within 48 hours.
• Use one “hero ask” link (GBP short link) everywhere—email signature, WhatsApp, invoices, website.

Tracking: prove listings work

I track three things:

• Local pack movement: weekly screenshots + a rank grid tool.
• Traffic: UTM on directory links → see “referral / directory-name” in GA4.
• Leads: simple form tag (“source=gbp” etc.) + call tracking on the main number if the business can handle it.

If a directory brings zero traffic/leads in 60–90 days, I de-prioritise it or upgrade only if it’s a known converter for that niche.

Maintenance: 20 minutes a month

Keep hours current (especially holidays).

• Add a fresh photo to the GBP monthly.
• Post one update to GBP if you can.

Scan for duplicates or auto-generated junk and suppress them.

Multi-location reality

• Create a location page per city with unique content (landmarks served, photos, reviews from that city).
• Link each listing to its matching location page, not always the homepage.
• Use a spreadsheet to manage per-store NAP, hours, photos, categories, and review links.

How listings help in an AI Search engine

AI systems scrape structured, consistent facts. Listings feed them.

• Matching NAP across tier-1 sources reduces ambiguity.
• Rich profiles (photos, products/services, reviews) give models more to quote.
• Vertical sites (Avvo, Healthgrades, G2) act like “evidence.” They get cited.
• Keep your GBP Services/Products filled. I’ve seen AI summaries pull those exact strings.

When to consider paid

Only after your free stack is clean and active.

• Legal, Healthcare, Home Services: niche paid directories can convert well.
• SaaS: G2/Capterra paid tiers can drive qualified demo traffic.
• Always test with UTM and a 60-day window. Keep what pays for itself.

Simple rollout plan (what I actually do)

Week 1: build the Master Listing Doc.
Week 2: claim/clean GBP, Apple Maps, Bing.
Week 3: publish to 20 must-have general directories.
Week 4: 10–20 niche listings + reviews plan live.
Week 5+: maintain, add 10 more per month, track wins, trim losers.

Conclusion

Getting listed on business directories isn’t about spamming hundreds of sites. It’s about being smart, consistent, and building visibility where your customers already search.

Start with the major directories like Google Business Profile, Yelp, and Bing. Then move into niche-focused directories that match your industry—whether that’s healthcare, SaaS, real estate, or restaurants. Finally, expand into location-based and global directories to maximize reach.

Remember:

• Keep your NAP consistent (Name, Address, Phone).
• Fill out every detail—photos, descriptions, opening hours, categories.
• Track your listings. Use the spreadsheet provided to stay organized.
• Update regularly. An outdated listing can hurt credibility.

If you follow this process, your business will not only appear in more places—it will build trust with both search engines and real people.