100+ Free Business Listing Sites List in India 2025 [Ultimate Guide]

When I started my SEO journey more than a decade ago, business listing sites were one of the first tactics I used. Back then, the internet wasn’t crowded with thousands of businesses fighting for visibility. A simple listing on Justdial or Sulekha was enough to bring in real phone calls and customers.

Today, things have changed. We have Google Business Profiles, AI-driven answers, and platforms like ChatGPT and Gemini shaping search behavior. Yet, I still use business listing sites in India for every project I handle. The reason is simple: they continue to work.

They may not directly give you thousands of clicks overnight, but they build credibility, citations, and trust signals that search engines – and even AI tools – use to verify your business.

In this guide, I’ll share not only a list of 100+ Free Business Listing Sites in India 2025 but also my real-world experience using them effectively.

100+ Free Business Listing Sites List in India 2025 (Curated List)

Over the years, I’ve bookmarked and tested dozens of business directories. Some are well-known, others are hidden gems that still work. I’ve grouped them by category so it’s easier to pick depending on your business.

Category 1: General Business Directories

Site Name	Best For / Short Description	Link
Justdial	India-wide local discovery for any category.	https://www.justdial.com
Sulekha	Service pros: home repair, coaching, events.	https://www.sulekha.com
India Yellow Pages	Classic yellow pages across India.	https://www.yellowpages.in
Indian Yellow Pages	Big all-sector directory.	https://www.indianyellowpages.com
Grotal	Strong in education, healthcare, local services.	https://www.grotal.com
Infoisinfo India	General listings for shops and services.	https://www.infoisinfo.co.in
Yalwa India	Free local listings for SMEs.	https://www.yalwa.in
Hotfrog India	Simple profiles for small businesses.	https://www.hotfrog.in
AskLaila	Local search for food, services, entertainment.	https://www.asklaila.com
ShowMeLocal	Extra citation for local visibility.	https://www.showmelocal.com
ClickIndia	Classifieds + business profiles.	https://www.clickindia.com
NearMeTrade	Connects local buyers and sellers.	https://nearmetrade.com
Indiabizlist	Local shops and service providers.	https://www.indiabizlist.com
IndiaBizClub	Listings + networking.	https://www.indiabizclub.com
Indiacatalog	Curated Indian business index.	https://www.indiacatalog.com
Ahmedabad Business Pages	Gujarat-focused directory.	https://www.ahmedabadbusinesspages.com
Mumbai Yellow Pages Online	City-focused pages.	https://www.mumbaiyellowpagesonline.com
Delhi Yellow Pages Online	City-focused pages.	https://www.delhiyellowpagesonline.com
Bangalore Yellow Pages Online	City-focused pages.	https://www.bangaloreyellowpagesonline.com
Chennai Online Yellow Pages	City-focused pages.	https://www.chennaionlineyellowpages.com
Hyderabad Yellow Pages Online	City-focused pages.	https://www.hyderabadyellowpagesonline.com
Kolkata Yellow Pages Online	City-focused pages.	https://www.kolkatayellowpagesonline.com
Local Diaries	City guides + listings.	https://www.localdiaries.in
Indialist	General listings across categories.	https://www.indialist.com
iGlobal India	Local directory with reviews.	https://www.iglobal.co/india

Category 2: Local Listings & Maps

Site Name	Best For / Short Description	Link
Google Business Profile	Must-have for Maps and local pack.	https://www.google.com/business
Bing Places	Microsoft search and Maps.	https://www.bingplaces.com
Apple Business Connect	Apple Maps presence.	https://register.apple.com/placesonmaps
Foursquare	POI data used by many apps.	https://foursquare.com
Yelp	Reviews + local discovery (global).	https://www.yelp.com
CitySquares	Neighborhood business profiles.	https://citysquares.com
Cylex India	Listings with map and reviews.	https://www.cylex.in
CommunityWalk	Map-based location listings.	https://www.communitywalk.com
Yellowbot	General local directory (global).	https://www.yellowbot.com
TomTom MyBusiness	Navigation maps presence.	https://mybusiness.tomtom.com

Category 3: Classified & Local Marketplaces

Site Name	Best For / Short Description	Link
OLX India	Used goods + shop visibility.	https://www.olx.in
Quikr Business	Classifieds + service leads.	https://www.quikr.com/business
Locanto India	Local ads + services.	https://www.locanto.in
FreeAdsTime	Extra citation via classifieds.	https://www.freeadstime.org
AdLandPro	Global classifieds, basic business presence.	https://www.adlandpro.com
Gumtree (Global)	For India-targeting sellers (UK/AU focus).	https://www.gumtree.com
Click.in	India classifieds.	https://www.click.in
Sulekha Classifieds	Service + classified mix.	https://ads.sulekha.com
PostFreeAd	Simple ad + link.	https://www.postfreeadshere.com
Oodle	Syndicated classifieds network.	https://www.oodle.com

Category 4: B2B Trade Marketplaces

Site Name	Best For / Short Description	Link
IndiaMART	B2B: manufacturers, wholesalers.	https://www.indiamart.com
TradeIndia	B2B trade and suppliers.	https://www.tradeindia.com
ExportersIndia	Export/import and bulk buyers.	https://www.exportersindia.com
IndiaMarketplaces	SME marketplace.	https://www.indiamarketplaces.com
Go4WorldBusiness	Cross-border import/export.	https://www.go4worldbusiness.com
Global Trade Plaza	Indian suppliers to global buyers.	https://www.globaltradeplaza.com
Kompass India	Global B2B directory.	https://in.kompass.com
Made-in-India	Manufacturers and traders.	https://www.made-in-india.com
GetDistributors	Find distributors/franchise partners.	https://www.getdistributors.com
JimTrade	Product catalogs + suppliers.	https://www.jimtrade.com
TradeFord	Exporter listings.	https://www.tradeford.com
TopTenWholesale	Wholesale suppliers.	https://www.toptenwholesale.com
Alibaba (India sellers)	Global B2B reach.	https://www.alibaba.com
UdyogInfo	SME and manufacturer index.	https://www.udyoginfo.com
TradeXL	Manufacturer leads.	https://www.tradexl.com
Bizcommunity	B2B news + company pages.	https://www.bizcommunity.com
Indiabizmart	Supplier listings.	https://www.indiabizmart.com
B2B Purchase	Construction/infra suppliers.	https://www.b2bpurchase.com

Category 5: Review & Reputation Platforms

Site Name	Best For / Short Description	Link
Trustpilot	Brand reviews and trust.	https://www.trustpilot.com
Sitejabber	Reviews for online businesses.	https://www.sitejabber.com
MouthShut	Indian consumer reviews.	https://www.mouthshut.com
ConsumerComplaints	Complaint handling visibility.	https://www.consumercomplaints.in
Glassdoor	Employer brand reviews.	https://www.glassdoor.co.in
AmbitionBox	Indian employer reviews.	https://www.ambitionbox.com
ResellerRatings	eCommerce store reviews.	https://www.resellerratings.com
ShopperApproved	Store/product reviews.	https://www.shopperapproved.com
ProvenExpert	Aggregated reviews profile.	https://www.provenexpert.com
Reviews.io	Collect and showcase reviews.	https://www.reviews.io
BBB (if serving US)	Trust badge for US buyers.	https://www.bbb.org
Trustspot	Verified customer reviews.	https://www.trustspot.io

Category 6: Niche: Healthcare & Wellness

Site Name	Best For / Short Description	Link
Practo	Doctors, clinics, diagnostics.	https://www.practo.com
Lybrate	Consultations + clinic profiles.	https://www.lybrate.com
Medindia	Health directory and info.	https://www.medindia.net
Sehat	Hospitals and doctors.	https://www.sehat.com
ClinicSpots	Doctors and treatments.	https://www.clinicspots.com
HealthcareMagic	Q&A + doctor listings.	https://www.healthcaremagic.com

Category 7: Niche: Education & Training

Site Name	Best For / Short Description	Link
UrbanPro	Tutors, trainers, coaches.	https://www.urbanpro.com
LearnPick India	Private tutors, institutes.	https://www.learnpick.in
Sulekha Education	Coaching, institutes.	https://education.sulekha.com
Shiksha (profile)	Institutes and courses.	https://www.shiksha.com
Collegedunia (institutes)	Colleges and coaching.	https://collegedunia.com
JustDial Education	Local coaching visibility.	https://www.justdial.com

Category 8: Niche: Real Estate

Site Name	Best For / Short Description	Link
99acres	Property agents and projects.	https://www.99acres.com
MagicBricks	Builders, agents, listings.	https://www.magicbricks.com
CommonFloor	Projects, apartments, agents.	https://www.commonfloor.com
Housing.com	Developers and agents.	https://housing.com
NoBroker Business	Owners/agents exposure.	https://www.nobroker.in
Makaan	Listings and agents.	https://www.makaan.com

Category 9: Niche: Hospitality & Travel

Site Name	Best For / Short Description	Link
TripAdvisor India	Hotels, tours, restaurants reviews.	https://www.tripadvisor.in
Booking.com	Hotels and stays.	https://www.booking.com
MakeMyTrip (Hotels)	Hotels, guest houses.	https://www.makemytrip.com/hotels
Goibibo (Hotels)	Hotels and homestays.	https://www.goibibo.com/hotels
Agoda	International travelers to India.	https://www.agoda.com
Expedia	Global audience for hotels.	https://www.expedia.com
Airbnb	Homestays and experiences.	https://www.airbnb.com

Category 10: Niche: Food & Restaurants

Site Name	Best For / Short Description	Link
Zomato	Restaurant menus, reviews, delivery.	https://www.zomato.com
Swiggy (Partner)	Delivery partners listing.	https://partner.swiggy.com
EazyDiner	Table bookings and offers.	https://www.eazydiner.com
Dineout (via Swiggy)	Bookings, promos.	https://www.dineout.co.in
Tripadvisor Restaurants	Tourist discovery.	https://www.tripadvisor.in/Restaurants
Google Business (Food)	Map + menu integration.	https://www.google.com/business

Category 11: Niche: Jobs & Employer Branding

Site Name	Best For / Short Description	Link
Naukri Company	Company page + jobs.	https://www.naukri.com
Indeed Company	Reviews + job posts.	https://in.indeed.com
Monster India	Job posts + profiles.	https://www.monsterindia.com
Shine	Company branding.	https://www.shine.com
LinkedIn Company Page	Credibility + updates.	https://www.linkedin.com
Foundit (ex-Monster)	Employer presence.	https://www.foundit.in
Freshersworld (company)	Entry-level hiring brand.	https://www.freshersworld.com

Category 12: Niche: IT / Agencies / Professional Services

Site Name	Best For / Short Description	Link
Clutch	IT, marketing, consulting firms.	https://www.clutch.co
GoodFirms	Agencies and dev shops.	https://www.goodfirms.co
DesignRush	Creative and digital agencies.	https://www.designrush.com
Sortlist	Service providers across domains.	https://www.sortlist.com
TopDevelopers	Verified dev companies.	https://www.topdevelopers.co
AppFutura	Mobile app developers.	https://www.appfutura.com
99Firms	Agency directories.	https://99firms.com
ITFirms	App/web development firms.	https://www.itfirms.co
Wadline	IT vendors listing.	https://wadline.com
BusinessOfApps (directory)	App firms and tools.	https://www.businessofapps.com

Category 13: Software / SaaS Directories

Site Name	Best For / Short Description	Link
G2	SaaS reviews and categories.	https://www.g2.com
Capterra India	Software directory + reviews.	https://www.capterra.in
GetApp	SaaS discovery.	https://www.getapp.com
SoftwareSuggest	India-focused software listings.	https://www.softwaresuggest.com
SourceForge	Open-source + SaaS profiles.	https://sourceforge.net
Product Hunt	Launch visibility for tools.	https://www.producthunt.com
AlternativeTo	“Alternatives” profile for apps.	https://alternativeto.net
Crozdesk	B2B software listings.	https://crozdesk.com

Category 14: Niche: Startups & Investors

Site Name	Best For / Short Description	Link
Crunchbase	Company profile and funding data.	https://www.crunchbase.com
AngelList India	Startup profile + hiring.	https://angel.co
Tracxn (profile)	Startup data visibility.	https://tracxn.com
F6S	Startup profiles and perks.	https://www.f6s.com
YourStory (profile)	Startup story + visibility.	https://yourstory.com
Inc42 (profile)	Indian startup ecosystem.	https://inc42.com
StartupTalky (profile)	Community visibility.	https://startuptalky.com
TechCrunch (Crunchbase link)	Backlink via coverage/profile.	https://techcrunch.com

Category 15: Niche: Government / SME & Chambers

Site Name	Best For / Short Description	Link
Startup India	Govt portal for startups.	https://www.startupindia.gov.in
Udyam (MSME)	MSME registration; visibility signal.	https://udyamregistration.gov.in
Invest India (listing/feature)	National promotion body.	https://www.investindia.gov.in
SME Chamber of India	SME visibility + networking.	https://www.smechamberofindia.com
FICCI (members)	Chamber presence.	https://ficci.in
CII (members)	Industry association presence.	https://www.cii.in

Category 16: Niche: Global General Directories (accept Indian businesses)

Site Name	Best For / Short Description	Link
Manta	SMB directory (global).	https://www.manta.com
Hotfrog (Global)	Extra global citation.	https://www.hotfrog.com
Lacartes	Global listings + networking.	https://www.lacartes.com
Spoke	Company profiles.	https://www.spoke.com
CallUpContact	Global contact directory.	https://www.callupcontact.com
Fyple	Local services (global).	https://www.fyple.biz
Brownbook	Open global business wiki.	https://www.brownbook.net
Tuugo India	Global/India hybrid directory.	https://www.tuugo.in
BusinessSeek.biz	SEO-friendly directory.	https://www.businessseek.biz
World-directory.com	Global index.	https://www.world-directory.com
Cybo	Global business index.	https://www.cybo.com
Webwiki (company)	Company site profiles.	https://www.webwiki.com

What Are Business Listing Sites?

If you’re new, let me explain it in plain terms. A business listing site is simply an online directory where you can submit your business details – name, address, phone number, website, and sometimes even reviews.

Think of it as the modern version of the Yellow Pages. Instead of flipping through a big book, people (and search engines) now use these directories to discover businesses.

Some examples:

• Justdial
• IndiaMART
• TradeIndia
• Sulekha
• Trustpilot

Each of these platforms has millions of visitors searching for services, products, or companies.

Why Business Listings Still Matter for SEO in 2025

Many people ask me, “Mansoor, aren’t business listing sites outdated?”

My answer: absolutely not. In fact, they’ve become even more relevant in the AI-driven search era.

Here’s why:

• Citations count as trust signals – Google checks whether your business information is consistent across multiple platforms.

• Local SEO boost – Listings often show up in Google Maps and local pack results.

• Review power – Sites like Trustpilot, Sitejabber, and Justdial provide social proof that influences rankings and conversions.

• AI training data – Tools like ChatGPT and Perplexity often pull business information from trusted directories.

I’ve seen cases where a small shop got mentioned in AI search summaries only because their details were on directories like IndiaMART and TradeIndia.

Local SEO and Business Directories: How They Connect

Google’s local algorithm works heavily on NAP consistency (Name, Address, Phone). If your details are scattered and inconsistent, Google won’t trust you.

When I worked with a local clinic, we created consistent listings on:

• Justdial

• Practo

• Sulekha

• Google Business Profile

Within three months, their clinic started ranking in the top 3 for “dentist near me.” The magic wasn’t backlinks – it was directory trust.

Free vs Paid Business Listings – Which One Works Better?

I’ve used both. Here’s my honest take:

• Free listings are enough for SEO and visibility. They give you citations, backlinks, and local presence.

• Paid listings can increase visibility inside the platform (e.g., higher ranking on Justdial or IndiaMART), but they don’t necessarily help SEO outside the platform.

So, if you’re a small business or just starting out, stick with free. If you have a budget and want leads from inside the directory itself, paid might help.

Do Business Listings Help AI Overview, ChatGPT & Other AI Answers?

This is a new question I get a lot. And the answer is yes.

AI tools like Google AI Overview, ChatGPT, Gemini, Perplexity and even Bing AI don’t crawl the web the way Googlebot does. They rely on structured data, trusted directories, and high-authority sources to answer questions.

So if your business is listed on IndiaMART, Sulekha, or Trustpilot, there’s a higher chance AI tools will recognize and mention your brand when someone searches for your category.

That’s why I now see business directories not just as SEO tools, but as AI visibility tools.

Benefits of Business Listing Sites

Over the years, I’ve noticed that many people see business directories as “just a backlink source.” That’s a very limited view of them. When used properly, they can do much more than just give you a link.

Here are the benefits I’ve personally seen:

1. How Free Business Listings Boost Online Visibility

When I listed a small retail store on Justdial, IndiaMART, and Sulekha, the business started showing up in search results beyond their own website.

That’s the first big advantage: even if your site is new and doesn’t rank, your listings on trusted platforms can still bring visibility. Customers may find you directly through the directory.

Think of it as an extra layer of online presence. Instead of one entry point (your website), you now have multiple.

2. The SEO Value: Citations, Backlinks & Trust Signals

For SEO, listings play three roles:

• Citations: They confirm your business details across the web (Name, Address, Phone).
• Backlinks: Many directories allow you to add your website link. Even if nofollow, they’re still valuable for authority.

Trust Signals: Google treats consistent directory data as a sign that your business is legitimate.

I remember working with a client in the real estate niche. His website struggled to rank. After building 50+ consistent business listings, his rankings improved. Not because the links were “powerful,” but because Google finally trusted his brand.

3. Business Listings and Local Map Rankings

If you’ve ever wondered why some businesses dominate Google Maps while others don’t, one major factor is directory citations.

Google looks at your NAP consistency across the web before deciding where to place you in local results.

For example, when I optimized a gym in Mumbai, we listed it across Justdial, Yellow Pages, and community sites like ShowMeLocal. Within weeks, the gym started appearing in “near me” searches on Google Maps.

4. How Business Listings Build Brand Credibility

Another benefit is credibility with users. People often trust businesses more when they see them on multiple platforms.

Imagine you search for a “plumber in Delhi” and find the same business on:

• Justdial
• Sulekha
• IndiaMART
• Trustpilot

Immediately, you feel this business is honest, active, and reliable. That perception alone can increase conversions.

5. Using Business Directories for Reviews & Social Proof

Some of the best reviews I’ve seen came through directories. Platforms like Trustpilot and Sitejabber allow customers to leave feedback.

In one case, a client of mine in e-commerce collected 50+ reviews on Trustpilot. Later, those reviews started showing up in Google’s AI Overview results when people searched for his brand.

That’s the hidden power of directories – they don’t just give links, they create social proof at scale.

💡 Quick tip: If you’re short on time, start with directories that allow reviews (like Justdial, Trustpilot, Sulekha). They give you SEO + credibility in one go.

My Experience with Business Listings

I’ve been using business directories since the early days of my SEO career. And trust me, I’ve seen both successes and failures with them. What worked for me wasn’t just dumping details into 100 sites, but knowing how to use them strategically.

Here are a few experiences that shaped how I look at business listings today:

1. The First Time I Used Justdial for a Local Business

One of my earliest clients was a small electronics repair shop in Ahmedabad. They had no website, no Google Business Profile, nothing. Their only presence was a physical shop signboard.

I suggested we start by listing them on Justdial. Within a week, they began receiving calls directly from the platform.

That was the first time I realized that a single directory listing can generate real leads, not just SEO value. Even today, many local businesses rely more on directories like Justdial and Sulekha than on their own websites.

2. Mistakes I Made with Free Listings (And How You Can Avoid Them)

In my early years, I thought more listings = better SEO. So I created 200+ random profiles for a client without checking for quality.

The result?

Half the sites were low-quality or dead.

Some published wrong details (typos in phone number).

We spent weeks cleaning up the mess.

Lesson learned: Quality matters more than quantity.

Now, I carefully select high-authority, active, and relevant directories instead of visiting every free site available.

3. How I Helped a Small Retailer Rank in Google Using Only Directories

A small clothing retailer approached me. Because they couldn’t afford SEO campaigns or ads, we focused entirely on business directories.

Here’s what we did:

• Listed the store on IndiaMART, Sulekha, TradeIndia, and Justdial.
• Added photos of products in every listing.
• Collected 10–15 reviews from real customers on Justdial and Sulekha.

Within 4 months, when someone searched for “wholesale kurtis in Surat,” their business showed up through these directories — even though their own site was nowhere to be found.

That was proof that directories themselves can rank for high-intent keywords and drive traffic.

4. Lessons from Managing 200+ Business Listings Across Multiple Niches

At one point, I handled SEO for a multi-location service brand with branches in healthcare, fitness, and education. We had to manage 200+ business listings across India.

Here’s what I learned from that experience:

• Consistency is everything: One wrong phone number in a single directory can confuse Google.
• Centralized tracking helps: We maintained an Excel sheet with login details, URLs, and update dates for every listing.
• Niche directories beat generic ones: A healthcare listing on Practo brought 10x more leads than a generic listing on a small business directory.

That’s why today, I always balance general directories (like Justdial and IndiaMART) and niche-specific ones (like Practo, UrbanPro, etc.).

5. Why Business Listings Still Work for Me in 2025

Even after all these years, business listings remain part of my SEO strategy. Not because they’re trendy, but because they’re foundational.

• They build trust with Google.
• They improve visibility for small businesses.
• They create AI-ready data that tools like ChatGPT and Gemini pull from.

And most importantly — they’re free. If you’re starting and don’t have a big marketing budget, business listing sites are one of the smartest moves you can make.