Cost Per Click (CPC) Calculator
Enter ad spend and clicks. Get your average cost per click. Add a conversion rate to see what each lead or sale costs you.
How to use CPC
CPC is total ad spend divided by clicks. 25,000 spent on 800 clicks is a CPC of 31.25.
CPC alone misleads. A 5 CPC that converts at 10% costs 50 per lead. A 1 CPC that converts at 0.5% costs 200 per lead. Add your conversion rate above to see the real cost.
Use the average CPC for a campaign or ad group, not the whole account. Branded and non-branded terms behave very differently.
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Common questions
What is CPC?
Cost per click. It is what you pay on average each time someone clicks your ad.
How do I calculate CPC?
Divide total ad spend by total clicks.
What is the difference between CPC and CPA?
CPC counts clicks. CPA counts conversions. CPA = CPC divided by conversion rate.
How can I lower CPC?
Tighten keyword match types, add negative keywords, improve ad relevance and landing page experience, and cut placements or queries that spend without converting.
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