Click-Through Rate (CTR) Calculator
Enter impressions and clicks. Get your click-through rate, plus the clicks you need to reach a target CTR. Works for SEO, Google Ads, email and social.
How to read your CTR
CTR is clicks divided by impressions, shown as a percent. If a page got 12,000 impressions and 360 clicks, CTR is 3%.
In Google Search Console, low CTR on a page that ranks in the top 5 usually points to a weak title or meta description. Rewrite those first. Low CTR on a page ranking 15 or lower is a ranking problem, not a snippet problem.
Do not compare your CTR to a blog-post average. CTR changes with position, brand searches, SERP features and device. Compare the same query group over time.
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Common questions
What is a good CTR?
No single number applies. Branded queries often get far higher CTR than generic ones, and ads differ from organic results. Compare your own pages by position and query type.
How do I calculate CTR?
Divide clicks by impressions and multiply by 100. 360 clicks on 12,000 impressions is 3%.
Why is my CTR low even at position 1?
Common causes: an AI Overview or featured snippet above you, a vague title, a missing brand signal, or a query where people get the answer without clicking.
Does CTR affect rankings?
Google has said Search Console CTR is not a direct ranking signal, and how it uses click behavior internally is not public. Better CTR still brings more traffic from the same rank, so it is worth fixing.
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