Cost Per Action (CPA) Calculator
Enter spend and conversions. Get your cost per action. Add the profit per sale to see if the CPA pays.
How to use CPA
CPA is total ad spend divided by conversions. 40,000 spent for 50 leads is a CPA of 800.
The number only means something against profit. If you make 1,200 profit per sale, a CPA of 800 leaves 400. If you make 600, you lose 200 per sale unless customers buy again.
Use profit, not revenue, in the optional field. Revenue makes every campaign look better than it is.
Want this done for your site?
Send your URL on WhatsApp and I will tell you what to fix first.
Common questions
What is CPA in marketing?
Cost per action, also called cost per acquisition. It is the average spend to get one conversion.
How do I calculate CPA?
Divide total spend by number of conversions.
What is a good CPA?
One below your profit per conversion. If customers buy repeatedly, you can accept a higher CPA, based on lifetime value.
CPA vs CPC: which should I track?
Both. CPC shows click cost. CPA shows what you pay for the result you want.
Leave a Reply